A singles networking event was created to coincide with the popular This Is Not Art festival. Promotional material and an advertising strategy incorporating the newly popular dating app, Tinder, were developed. Use of the app (launched 12 months earlier) was an innovative and successful way to create targeted impressions.
The fringe festival is known for technology and cross-platform innovation, making the event and marketing solution a perfect fit.
branding for CD and promotional material
The packaging for the debut release of singer / songwriter Demi Mitchell (De’May) was designed along with branding for print and social media promotional material.
The Trajectory suite of programs are an initiative by Tantrum Youth Arts to support emerging performance artists. Collateral was created for web, social and print to promote enrolment and interest in the programs.
DJ / Producer Rainbow Road required a logo for promotional material and merchandise. The iconic shape of the lightning bolt worked well with his stage name and added a “harder” edge.
The client desired a geometric, strong representation of the alias that suited the EDM genre and downplayed traditional connotations of the word ‘rainbow’.
In-situ, utilising imagery of oil on asphalt brought in a grittier aesthetic while maintaining a colourful palette.
branding for design exhibition
The design is centred around the concept of the artist’s proof - an image pulled from a plate testing ideas and practice. Incorporating the aesthetic of childrens’ early painting it is playful and colourful. The minimal logo, typography, image treatment and layout balance the vibrancy of the paint feature, creating a clean yet inviting identity. The handmade element is inspired by the practical aspect of the design profession, as well as the process of designing. Promotional material includes a suite of posters, an exhibition catalogue, invitations, coffee cups, coasters and enamel pins.
branding for labels, packaging and awards
A logo and style guide were created for the prestigious Hunter Valley Wine Industry Awards. These were applied across a suite of labels and packaging.
The client required a traditional, conservative style with a contemporary edge that spoke to the heritage and history of the region.
Scratchboard imagery was developed depicting iconic views of the area - referencing tradition and showcasing the vineyards involved in the awards.
This branding concept was chosen as a finalist by the Hunter Legends award panel.
Erich Von Daniken
A secret coded message was incorporated into a redesigned cover for Chariots of the Gods by Erich Von Daniken, who is a major proponent of the ancient astronaut theory.
The cover was devised with sustainable practice in mind - it uses minimal ink (one colour only), recycled card stock and low impact embossing processes.
The design echoes the concepts explored in the book; ancient languages / glyphs, hidden messages and uncovering the “truth”.
Monsters and Noodles
children’s picture book and ipad application
Monsters and Noodles is a children’s picture book celebrating diversity in an engaging, fun way through lyrical storytelling and vector illustration. The copy of the book is linguistically challenging for young readers and exposes them to a variety of subject specific words while entertaining with rhyme, alliteration and rhythm. The book is designed to be read with a guardian and the characters and story offer opportunities for discussion about individuality and harmony.
The picture book is augmented with an ipad application centred around the ‘Super 6’ comprehension strategies implemented throughout public schools in NSW. Each section of the application addresses a different strategy, creating a game-based learning experience that fosters literacy growth in young readers.
logo and repeat pattern for event and apparel
A logo was created for STOMP (Several Types of Maroubra People) - a reunion event and book launch party held in Sydney. The logo is playful and representative of the strong cultural ties to the area held by the surf community.
A hand drawn aesthetic was required to reflect the grassroots feel of the event and to elicit nostalgia for the “Golden Age of the ‘Bra”.
Using the logo, a repeat pattern was created to print yardage for t-shirts.