A logo and branding were developed for Pagai Foundation in early 2015. The logo strikes a balance between formality and warmth, incorporating the Mentawai Islands and evoking ideas of community and place being central to the foundation's ideology and mission.
logo, branding and collateral
An informational brochure was required to support the rollout of an exercise program devised by a group of healthcare professionals in the Port Macquarie area.
A logo and branding were created to position the program as a safe option, based on peer-reviewed scientific research, and easy to access for individuals beginning their cancer journey.
A small sample of branded collateral created for Tantrum Youth Arts.
branding, photography and promotion for theatre production
Tantrum Youth Arts' 5th Annual Short Play Festival was themed "Hot + Cold" and featured 10 short plays responding to either stimulus.
The branding and promotional collateral was designed to reflect the dichotomy of the two stimuli while highlighting that the festival is primarily about new writing by young and emerging artists.
Using bold, contrasting colours with an original greyscale photograph, the design is contemporary and eye-catching. Simple, clean typography adds a modern and edgy feel to the vibrant festival.
Branding was developed for an initial two-sided flyer (front-side shown) and later rolled out across multiple promotional products, including posters, programs, digital / social assets and motion graphics.
All photography, branding, design and related collateral was created by Eryn Leggatt for Tantrum Youth Arts. Copyright Tantrum Youth Arts.
branding for labels, packaging and awards
A logo and style guide were created for the prestigious Hunter Valley Wine Industry Awards. These were applied across a suite of labels and packaging.
The client required a traditional, conservative style with a contemporary edge that spoke to the heritage and history of the region.
Scratchboard imagery was developed depicting iconic views of the area - referencing tradition and showcasing the vineyards involved in the awards.
This branding concept was chosen as a finalist by the Hunter Legends award panel.
branding for CD and promotional material
The packaging for the debut release of singer / songwriter Demi Mitchell (De’May) was designed along with branding for print and social media promotional material.
A hand-rendered typeface was created to mirror the personality of the artist, complimenting the heart-felt beauty and powerful femininity of the album with unique mark making.
The Trajectory suite of programs are an initiative by Tantrum Youth Arts to support emerging performance artists. Collateral was created for web, social and print to promote enrolment and interest in the programs.
Fixed vs. Growth Mindsets
educational motion graphic
A motion graphic was created for Swansea High School utilising vector graphics and voiceover to provide an introduction to the concept of fixed and growth mindsets.
The copy was developed after extensive research in collaboration with senior staff. The images are simple, iconic and memorable - perfect for achieving comprehension and retention of information for staff and students.
Monsters and Noodles
children’s picture book and ipad application
Monsters and Noodles is a children’s picture book celebrating diversity in an engaging, fun way through lyrical storytelling and vector illustration. The copy of the book is linguistically challenging for young readers and exposes them to a variety of subject specific words while entertaining with rhyme, alliteration and rhythm. The book is designed to be read with a guardian and the characters and story offer opportunities for discussion about individuality and harmony.
The picture book is augmented with an ipad application centred around the ‘Super 6’ comprehension strategies implemented throughout public schools in NSW. Each section of the application addresses a different strategy, creating a game-based learning experience that fosters literacy growth in young readers.
Monsters + Noodles was written, illustrated and designed by Eryn With a Why. It will be available for purchase in March, 2018. Stay tuned for information about the launch events!
children’s picture book
Frankie's Story was commissioned as an end-to-end product including concept development, copywriting, illustration, design and production. The bespoke children's book was created in response to the specific needs of the client and the young people they support.
Frankie's Story is written, illustrated and designed by Eryn With a Why. The book is in the final stages of production. More information coming soon.
Erich Von Daniken
A secret coded message was incorporated into a redesigned cover for Chariots of the Gods by Erich Von Daniken, who is a major proponent of the ancient astronaut theory.
The cover was devised with sustainable practice in mind - it uses minimal ink (one colour only), recycled card stock and low impact embossing processes.
The design echoes the concepts explored in the book; ancient languages / glyphs, hidden messages and uncovering the “truth”.
branding for design exhibition
The design is centred around the concept of the artist’s proof - an image pulled from a plate testing ideas and practice. Incorporating the aesthetic of childrens’ early painting it is playful and colourful. The minimal logo, typography, image treatment and layout balance the vibrancy of the paint feature, creating a clean yet inviting identity. The handmade element is inspired by the practical aspect of the design profession, as well as the process of designing. Promotional material includes a suite of posters, an exhibition catalogue, invitations, coffee cups, coasters and enamel pins.
Design, What Is It Good For?
poster competition entry
This poster was a finalist in the DWIIGF Poster Competition and was shown in London and Melbourne as part of Design Week 2016.
logo and repeat pattern for event and apparel
A logo was created for STOMP (Several Types of Maroubra People) - a reunion event and book launch party held in Sydney. The logo is playful and representative of the strong cultural ties to the area held by the surf community.
A hand drawn aesthetic was required to reflect the grassroots feel of the event and to elicit nostalgia for the “Golden Age of the ‘Bra”.
Using the logo, a repeat pattern was created to print yardage for t-shirts and for the development of event signage and multimedia presentations.
A singles networking event was created to coincide with the popular This Is Not Art festival. Promotional material and an advertising strategy incorporating the newly popular dating app, Tinder, were developed. Use of the app (launched 12 months earlier) was an innovative and successful way to create targeted impressions.
The fringe festival is known for technology and cross-platform innovation, making the event and marketing solution a perfect fit.