THIS IS NOT A: SINGLES PARTY
event management, branding and marketing strategy
A singles networking event was created to coincide with the popular This Is Not Art festival. Promotional material and an advertising strategy incorporating the newly popular dating app, Tinder, were developed. Use of the app (launched 12 months earlier) was an innovative and successful way to create targeted impressions to early adopters. At the time, the app had no paid advertising options. Several years later, in-app advertising is now a valuable revenue stream for Tinder and marketing option for premium brands.
The fringe festival is known for technology and cross-platform innovation, making the event and marketing solution a perfect fit.