PROOF

branding for design exhibition

The design is centred around the concept of the artist’s proof - an image pulled from a plate testing ideas and practice. Incorporating the aesthetic of childrens’ early painting it is playful and colourful. The minimal logo, typography, image treatment and layout balance the vibrancy of the paint feature, creating a clean yet inviting identity. The handmade element is inspired by the practical aspect of the design profession, as well as the process of designing. Promotional material includes a suite of posters, an exhibition catalogue, invitations, coffee cups, coasters and enamel pins.