HISSYFEST 2O17

branding, photography and promotion for theatre production

Tantrum Youth Arts' 5th Annual Short Play Festival was themed "Hot + Cold" and featured 10 short plays responding to either stimulus.

The branding and promotional collateral was designed to reflect the dichotomy of the two stimuli while highlighting that the festival is primarily about new writing by young and emerging artists. Using bold, contrasting colours with an original greyscale photograph, the design is contemporary and eye-catching. Simple, clean typography adds a modern and edgy feel to the vibrant festival. Branding was developed for an initial two-sided flyer (front-side shown) and later rolled out across multiple promotional products, including posters, programs, digital / social assets and motion graphics.

All photography, branding, design and related collateral was created by Eryn Leggatt for Tantrum Youth Arts.
Copyright Tantrum Youth Arts.